Global sport, events, fashion, and media company IMG will produce and market the broadcast rights for a 2022/23 pre-season friendly between Premier League giants Manchester United and Liverpool in Thailand, after partnering with Fresh Air Festival (FAF).
The match will be played on 12th July 2022 at the Rajamangala National Stadium in Bangkok and is currently being promoted by FAF. IMG will distribute the match globally (excluding the UK and Thailand) and produce the match with a hybrid Singapore/Thai and British crew, including experienced Premier League production talent, and using 12-camera coverage, including two steady cams.
CEO, Fresh Air Festival, Vinij Lertratanachai, commented, “As an organiser, I am very excited to see 55,000 spectators return to our national stadium for the first big match in two years. There is no bigger rivalry in football than Manchester United and Liverpool, and we are proud to be hosting two of the most famous football clubs in the world, making this a historic match for Thai fans.
“We know fans are excited to get back into the stadium and to witness this rivalry and their favourite players in action in Bangkok. This July’s match promises to be one to remember for all fans from Thailand and visiting fans from around the world.”
Dale Levin, SVP, Co-Head of Media, APAC for IMG, added, “The rivalry between United and Liverpool is legendary. There will be great interest in the match, and we expect that it will be broadcast in more than 100 markets globally. Both teams are very popular in the region and have tremendous followings in Thailand, so the atmosphere in the stadium will no doubt be fantastic.
“Our expertise in TV production will ensure a high standard of production values for broadcasters around the world.”
The game between the two historic rivals will be one of the first for incoming Manchester United manager Erik ten Hag. He will face a tricky early test against Jurgen Klopp’s side, that will have the opportunity to come into the game as European Champions with the Reds facing Real Madrid in the Champions League Final in May.